Funding for SEO & Online Advertising (Facebook, Google AdWords etc)

For your Overseas Expansion through
Market Readiness Assistance (MRA)
by IE Singapore


If you want to grow your company internationally but start-up funding is hard to get, Market Readiness Assistance (MRA) Grant could be the answer.

We understand that entering foreign markets can be extremely difficult. That’s why a lot of companies have come to us for assistance in their application for the MRA Grant provided by International Enterprise (IE) Singapore.

In fact, a client of ours in the beauty industry whom we have helped apply for this grant became one of the chosen few to work on his business expansion to Malaysia. If you’re seriously considering to apply for this, well, you’ve come to the right place. Neo360 Digital is backed up with experience and equipped with the needed information to successfully apply for this prestigious government program.



Pink Parlour Group - Malaysia - MRA Grant Singapore - Neo360 Digital Client
Spiking.Com - Southeast Asai - MRA Grant Singapore - Neo360 Digital Client
Suu Balm Ireland - MRA Grant Singapore - Neo360 Digital Client

Enjoy up to $20k funding for Online Marketing
for Overseas Expansion!


What is the MRA Grant?

The MRA is IE Singapore’s broad-based program that assists local companies to venture overseas. With the aim to provide businesses with sufficient support in this undertaking, a wide range of tools are made available, which are grouped into three categories: Information, Learning, and Financial Assistance.


Provides tools such as research databases, market and sector insights to help business owners navigate through new markets.


Offers broad-based seminars, clinics and workshops that aim to teach SMEs how to do business in foreign markets and create opportunities as they team up with business partners.


This is probably what many businesses are eyeing on as this provides support to reduce financial costs as the lucky chosen companies enter new markets.

What does the MRA offer?

The MRA Grant aims to buffer the challenging move of entering unfamiliar markets overseas. This grant is offered to help overseas ventures defray a portion of their costs for market assessment, market entry and business restructuring through internalization.

With Singapore SMEs in mind, the MRA grant was designed to act as a catalyst for their international expansion. It supports pre-determined activities focused on overseas set-ups, identification of business partners, online marketing and overseas market promotion.

1. Funding Support

check-icon-mra-grant-financial-support-singaporeIncreased from 50% to a maximum of 70% of the eligible cost of activities, and is capped at S$20,000 per company per fiscal year.

check-icon-mra-grant-financial-support-singaporeMaximum of two applications per fiscal year, which starts on 1 April and ends on 31 March the following year.

check-icon-mra-grant-financial-support-singaporeLimited to one activity (e.g. market assessment or market entry) per application.

2. Supportable Activities

Overseas Market Promotion

check-icon-mra-grant-financial-support-singaporeOnline Marketing Activities (SEO, Online Advertising on Facebook, Google, Yahoo & Bing etc)


IE Singapore will not consider late or retrospective applications. Companies should submit their application form no earlier than 6 months and no later than 15 working days from the project start date.

3. Who is eligible for the MRA Grant?

Companies applying for the grant should fit the following criteria:

  • Your global HQ is anchored in Singapore
  • Your annual turnover is less than S$100 million per annum based on the most recent audited report.

How we can help?

Aside from helping you with your application, our role is to help your business attract more qualified visitors to your website, and to convert a larger percentage of these visitors into prospects and purchasers. Depending on your expansion, you might want to try a GEO-targeted Pay per Click (PPC) campaign, backed up with proven content development and SEO strategy for organic rankings in Google search results.

Ready to Go Global?

If you need help with your application*, please call us on + 65 6252 7411 or make an enquiry by submitting a form below.

* Maximum of two applications per fiscal year, starting on 1 April and ending on 31 March the following year


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