Making Sure You’re Found
Every Step Of The Way
The typical customer today has become more sophisticated than ever. Gone are the days where a one-time exposure of your brand, product or service can lead to a sale.
That’s why at NEO360, we make sure that YOU are the solution your customers come across at each stage of their buying cycle.
One is not enough
You may have read an article that says you just need to be ranked number 1 on Google. Or you could have heard from some marketing friend that social media is the way to go these days. You could even have come across a report that says you’d better have a mobile website if you want to be seen.
While each of these may have its own merit, relying on just one (or even two) of these avenues is akin to building a skyscraper atop a single pillar.
“Give them what they want”
Without having to reinvent the wheel, we can be at the right time, right place simply by engaging our customers at each stage of their natural buying cycle.
Step 1: They’ve got a problem – Display Advertising
This is where you show up. Display ads showcase your brand, your banner, your message to potential customers who have problems that your product/service can solve.
Building brand awareness and securing mindshare starts here.
This first step is critical in establishing your brand as the go-to solution provider whenever your customers think about their problems.
Step 2: They start looking for a solution – Social Media
Invariably, your customers then look for feedback, reviews and discussions that are going on about what options are available to them.
Social media is your perfect avenue to interact directly with them, nail that first impression, and let the power of social proof do its magic.
Step 3: They hunt you down – Search Engine Optimization and Marketing
As they are about to take their next step, they start looking up your company name, your brand and your product on the search engines.
And believe it, your website had better be “found” easily. Your customers are most likely doing comparison shopping at this stage, so it’s your best chance to tell them why YOU are the solution they’ve been looking for.
Step 4: Time to wow them – Automation and Analytics
As the saying goes, “the fortune is in the follow up”.
After your customers land on your site, a well thought out, automated follow up process to stay connected with them, get their questions answered and ultimately sealing the deal is key.
After all is said and done, we look at the entire process, analyse what worked and what didn’t, and fine tune your sales funnel into a non-stop revenue generating machine.
“Fantastic standard of work and always professional. Most importantly, NEO360 understands business owners and their needs. My projects with NEO360 are investments, not expenses!"
Founder and Co-CEO, Pink Parlour Group
Talk to us
We’d be happy to chat with you to better understand your specific needs. We know not all customers are created equal.
You’ve reached here after all; let’s see if we’re a good fit. Coffee’s on us (or whichever beverage you prefer) 😉