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Solving The Data Problem In Digital Strategies

Digital marketers are the most powerful they’ve ever been. Countless tools abound for measuring results on each advertising channel, from social media to mobile ads. The level of granularity in targeting is unprecedented–you can now advertise based on behaviours previously hidden to marketers, like purchasing history, and geolocation.

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Did the MOF’s Influencers Influence You?

Influence is the capacity or power of persons or things to be a compelling force on, or to produce effects on the actions, behaviour, and opinions of others. So says Dictionary.com, and so says social media, which has since dubbed anybody with a significant number of followers, an influencer.

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The Most Searched For Terms of 2017

Searching for something online has become second nature to pretty much everyone who’s ever used the Internet for anything, that it’s barely given a second thought. Yet, for anyone involved in digital marketing in Singapore worth his salt, getting the search terms exactly right is given as much careful thought as the design, say, of the most intricate circuit board or an aircraft carrier.

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SEO vs PPC: What’s best for my business?

Before going in depth and comparing these two extremely beneficial forms of digital marketing, allow us to define the main difference between SEO (search engine optimization) and PPC (pay-per-click). Although both are utilized in boosting traffic to a certain website, the biggest difference is that with PPC, you pay for traffic using advertising programs such as Google Adwords and Yahoo Search Marketing.SEO, on the other hand, is a manner of building traffic for free by organically achieving high rankings in the natural search results.

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5 Top Social Media Marketing Tools This Coming 2018

The importance of social media in the current generation has been increasingly prominent that people of all ages find themselves logging on to their Facebook, Instagram, Twitter and other social networking accounts they might have, almost every day. These websites have become powerful marketing and communication tools that enable all businesses, big or small, to easily communicate with their customers and possible consumers in a convenient manner.

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Digital Marketing Magic 5

There’s just so much to do focusing on your own business that there’s hardly any time for taking a look at the bigger picture. Yet, this look is essential to making sure your marketing comms continue to head in the right direction. NEO360’s got a quick look for you at five of the past month’s highlights in digital marketing.

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5 Benefits of Being Armed with an effective Social Media Strategy

The digital age is rapidly evolving as it becomes one of the most powerful tools in getting your brand and message across. The phenomenal use of social media and its platforms alone can provide any businessman, big or small, a time and cost-efficient way of increasing business awareness and sales, while growing your consumer-base and building brand loyalty among them at the same time.

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