5 Benefits of Being Armed with an effective Social Media Strategy
The digital age is rapidly evolving as it becomes one of the most powerful tools in getting your brand and message across. The phenomenal use of social media and its platforms alone can provide any businessman, big or small, a time and cost-efficient way of increasing business awareness and sales, while growing your consumer-base and building brand loyalty among them at the same time.
Studies suggest that approximately 2 billion of the world’s 3 billion internet users are active on social media, meaning that with a rock-solid strategic digital marketing blueprint, you will be able to reach your target market anytime, anywhere. This is why social media marketing has become a crucial point to every marketing strategy, as it holds the key to unlocking the full potential of your business in the digital world.
But what are the benefits of being armed with an effective social media strategy backing up your business?
1) Increased Brand Awareness
The use of social media marketing includes accurate audience targeting which helps you reach the right people through different social media channels. It also guides you to reach a wider audience and create brand awareness. Through a transparent, integrated social media marketing strategy, a brand’s online communication scheme is complete and more importantly, distinguishes a brand from competitors in the market.
An excellent social media strategy increases brand recognition and visibility , given that most of a business’s target audience is likely on the different social media networks. It lets people know the latest updates on your products and services, and informs them where they can reach you if they’re interested in your business. Aside from this, actively utilizing posts, promotions, influencer programs and more that are in line with your brand’s messaging, engages a broader audience. When this happens, your business is exposed to a whole new market that builds potential consumers.
The crucial factor about this is letting your audience experience your brand via social media as you maximize the platform in any way you can. In the end, this awareness, when appropriate, transforms both into sales and brand loyalty.
Social media marketing is probably one of the most time and cost -efficient part of an advertising strategy, when you utilize it right, that is. Almost anyone can easily sign up and create a landing page for their business on social media networking platforms, and this is a great advantage because you maintain a bigger budget for other costly and more needed marketing expenses.
Strategy and budget may not always see eye-to-eye, but trust that with an effective social media marketing strategy, you’ll definitely get more than what you invested on both on budget and manpower.
3) Improved Search Engine Rankings
Let’s be real, not everyone has the patience to scroll past page 1 when they ’re surfing for information or basically anything in general, on Google. This is the reason why it’s very important for businesses to focus on search engine optimization strategy. With an excellent SEO marketing strategy, you can achieve both higher page rankings and obtain more traffic to your business website.
Now this is where things get interesting. Through social media, you can also improve your search engine ranking just by engaging and interacting with your consumers—either by getting back to their concerns, questions or inquiries posted on your page. In addition, it’s also crucial for a business to be active and to focus on the quality of their page content by making use of targeted keywords people usually search for. Of course, one shouldn’t forget to keep their social media pages credible and interesting as there is a long list of competitors present online.
When you have a strong presence on social media, it also enables you to reach more influential consumers that can write and promote your brand, resulting to a higher search engine ranking that will create positive results for your business.
4) Better Customer Satisfaction
Your business is in social media for your target audience. You are there for them to notice you and to hopefully, patronize your products and services. Now it ’s important to create a voice for your company in social media not just by posting and updating consumers on what your business is up to, but it ’s crucial to also interact with your customers. Why? Because consumers love knowing that they can post feedbacks and inquiries on your page and receive a response that’s from an actual person, and not just an automated response. “Online” is also the place where they will most likely do their asking, as everyone is online.
By acknowledging their voices and opinions towards your brand, it shows them that you are attentive to what they want and need – resulting to your customers developing a positive view on your business and increasing customer satisfaction.
5) Improved Brand Loyalty
Building brand loyalty among your consumers is a key factor in maintaining a successful business regime. Social media brings this closer to reach by serving as a platform for audience to communicate directly with a business – to update them what the business is up to, informing them about several products and services in a way that’s engaging, and for the business to interact with them and be attentive to their needs. This, therefore, gets them to trust your brand even more.
By engaging regularly with customers—especially those who are very active on social media—a loyal consumer-base is grown. This said “base” is a community of followers who like and share your posts, enabling you to reach a wider consumer circle that might also be interested in your products or services.
With an effective and complete social media marketing strategy, you can listen, reach and engage users while expanding your initial audience. Make sure you know how to keep your business afloat by getting started on the social media fever!
Maximize the full potential of digital marketing and talk to us today at NEO360 Digital.
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