SEO Increase Traffic Leads Graph
Author: Shei Wah, TAN

Good SEO is like fine wine – it gets better over time.

At NEO360, we do what is right and not what’s easy. We understand that achieving long-term success for small and medium businesses requires ethical SEO practices, not just quick fixes or black hat tactics.

In this post, we’ll address the top 10 frequently asked questions about SEO services in Singapore and share our expertise gained over nine years implementing white hat SEO strategy. Whether you’re new to SEO or have some knowledge about it, we’ll cover the fundamentals, how it works, and, most importantly, how it can benefit your business.

By the end of this post, you’ll better understand SEO and how it can help you drive more traffic to your website, generate more leads, and ultimately increase revenue.

A Closer Look at Singapore’s Rapidly Expanding SEO Industry

The SEO market in Singapore is booming, with an estimated 298 SEO agencies in 2023. This growth is in response to Singapore’s high internet penetration rate, where 88.5% of the population is active online. As a result, businesses recognize the need for a solid online presence and have turned to SEO agencies to improve their visibility on the web.

As a digital marketing agency operating for over nine years in Singapore, SEO is critical to any digital marketing strategy, especially in a highly connected market like Singapore. According to BrightEdge,  68% of online experiences begin with a search engine, highlighting the importance of SEO in driving traffic to a business’s website.

In addition, with the rise of e-commerce and increasing reliance on digital marketing strategies, SEO has become an essential component of a successful marketing plan like never before.

As the number of SEO agencies in Singapore continues to grow, businesses have more options than ever to partner with an agency that can help them achieve their digital marketing goals.

But with the increase of agencies offering SEO services in Singapore, more client questions are expected to arise and require answers. Therefore, our team gathered the top 11 most frequently asked questions before and after the SEO onboarding process to help business owners find the right SEO partner.

If you have the same questions, this post will help you find answers.

10 Commonly Asked Questions Answered by our NEO360 SEO Team

1. What is SEO?

As an SEO manager, I often get asked what SEO is and why it’s essential for businesses. So let me break it down for you in simple terms.

SEO stands for Search Engine Optimisation, and it’s the process of optimising your website to rank higher in search engine results pages (SERPs).

Essentially, the higher your website ranks in search results, the more likely it is to be seen and clicked on by potential customers.

But why is this important for businesses? Well, think about it – when searching for something online, do you scroll through pages and pages of search results? Probably not. Most people click on one of the top few results and call it a day.

So, if your website isn’t ranking high in search results, it’s missing out on potential customers and revenue.

2. How is SEO work done?

So, how does SEO work? It combines techniques, including keyword research, on-page optimization, backlink building, and technical optimization. Let’s go through each of these.

Keyword research involves identifying the keywords and phrases your target audience searches for in search engines. Then, by targeting these keywords in your website’s content, you can improve your chances of ranking higher in search results for those queries.

On-page SEO optimization involves optimizing the content on your website to ensure it’s relevant to the targeted keywords and provides a good user experience. The strategy includes optimizing page titles, meta descriptions, and content to include the targeted keywords and provide valuable information to users.

Backlink building involves acquiring high-quality links from other websites to your website. These links signal to search engines that your website is a valuable resource and can improve your website’s authority and ranking in search results.

Technical SEO optimization involves improving the technical elements of your website to make it more accessible and user-friendly for search engines and users, which includes optimizing website speed, mobile responsiveness, and site structure.

Overall, SEO is an ongoing process that requires time and effort to see results. While it is possible to do SEO yourself, it can be time-consuming and complex. That’s why many businesses work with experienced SEO agencies like ours to handle their SEO needs.

3. What are Black Hat and White Hat SEO?

White hat SEO involves ethical and legitimate tactics that align with search engine guidelines. This approach is about providing users value by optimizing a website’s content and structure to make it more user-friendly and easy to navigate. White hat SEO tactics include keyword research, on-page optimization, and link building through natural and organic means.

In contrast, black hat SEO uses unethical and spammy tactics to manipulate search engine rankings. Black hat SEO techniques may provide quick results, but they can ultimately harm a website’s reputation and result in penalties from search engines. Examples of black hat SEO tactics include keyword stuffing, cloaking, and buying links.

The consequences of using black hat SEO can be severe, including getting your website banned from search engines altogether. This can lead to a significant drop in website traffic and revenue, devastating any business.

On the other hand, white hat SEO is a sustainable and long-term approach that focuses on providing value to users. Optimizing your website using ethical and legitimate tactics can improve your website’s rankings over time and establish your website as a trusted authority in your industry.

4. Why is on-page SEO important?

On-page SEO refers to the optimization of the content on your website to ensure it’s relevant to the targeted keywords and provides a good user experience. 

But why is on-page SEO essential? Well, it’s one of the most important aspects of SEO, as it helps search engines understand what your website is about and how it relates to the search query. Optimizing your website’s content for targeted keywords can improve your chances of ranking higher in search engine results pages (SERPs).

In addition to improving your website’s search engine visibility, on-page SEO can also improve the user experience for visitors. You can attract and retain more potential customers by providing valuable, informative content optimized for targeted keywords.

5. What is PR in SEO?

PR in SEO refers to Public Relations efforts that are used to improve a website’s search engine rankings. The strategy involves building relationships with other websites and online influencers to gain backlinks, one of the most critical factors in search engine ranking algorithms.

Backlinks are links from other websites that point to your website. These links signal to search engines that your website is a valuable resource and can improve your website’s authority and ranking in search results.

6. Why does SEO cost so much?

First, it’s essential to understand that SEO is a long-term investment requiring ongoing effort and resources. Unlike paid advertising, which can provide immediate results, SEO is a process that takes time to see results. 

In addition, SEO involves a lot of different techniques and strategies that require specialized knowledge and expertise, including keyword research, on-page optimization, backlink building, technical optimoptimizationisation, and more. 

Each of these areas requires different tools and resources and experienced professionals who can execute them effectively.

Another factor that can impact the SEO cost is the competition level in your industry. Suppose you’re in a highly competitive industry. In that case, seeing results may take more time and resources, as many other businesses are likely competing for the exact keywords and search terms.

Finally, working with a reputable SEO agency that uses ethical, white-hat SEO techniques is essential. While there are cheaper SEO providers out there, they may use black-hat techniques that can hurt your website’s ranking and reputation in the long run.

So, while SEO may seem expensive upfront, it’s important to remember that it’s a long-term investment that can provide significant benefits over time. You can increase your revenue and grow your business by improving your website’s search engine visibility and attracting more potential customers.

If you’re considering investing in SEO, working with an experienced and reputable agency that can provide you with the best results possible is essential. Don’t be afraid to ask questions and do your research to ensure that you’re working with a company that can deliver on its promises.

7. How much does SEO cost in Singapore?

As someone who has worked in the SEO industry for years, I understand this question can be hard to answer definitively. However, we’ll do our best to break down the factors that can impact the cost of SEO in Singapore.

Firstly, it’s essential to understand that the cost of SEO can vary depending on the scope and complexity of the project. For example, a small business website may only require basic on-page optimization, while a large e-commerce website may require extensive technical SEO and content optimization. Additionally, the competitiveness of the industry and the keywords targeted can also impact the cost of SEO.

That being said, based on my experience working with clients in Singapore, the average cost of SEO for a small to medium-sized business can range from SGD 500 to $2000 per month. However, it’s important to note that this is just an estimate, and the actual cost can vary based on the project’s specific requirements.

Another critical factor to consider regarding the cost of SEO is the quality of the service provider. There are many SEO agencies in Singapore, but not all provide the same expertise and results. Therefore, it is essential to choose a reputable agency with a proven track record of delivering tangible results for its clients.

Lastly, it’s essential to understand that SEO is an ongoing process, not a one-time project. The cost of SEO is an investment in your business’s long-term growth and success. The benefits of SEO can include increased website traffic, higher search engine rankings, and, ultimately, more leads and sales for your business.

8. How does SEO help in business?

Improving your website’s search engine ranking can increase your visibility, attract more potential customers, and ultimately grow your business.

But how does SEO help businesses? Here are a few reasons:

Increased visibility: By improving your website’s search engine ranking, you can increase your visibility and attract more potential customers to your website.

More traffic: With increased visibility comes more traffic to your website. Increasing the traffic can help you generate leads, increase sales, and grow your business.

Better user experience: SEO involves optimizing your website to provide a better user experience, which includes improving website speed, mobile responsiveness, and site structure. By providing a better user experience, you can attract and retain more potential customers.

Better ROI: Compared to other forms of digital marketing, SEO can provide a better return on investment (ROI) over time. While it may take longer to see results, the long-term benefits can be significant.

Improved brand awareness: You can improve your brand awareness and recognition by appearing higher in search results and attracting more potential customers.

9. Is SEO Dead?

First off, SEO is not dead. On the contrary, SEO is more important than ever for businesses looking to succeed online.

While it’s true that the landscape of SEO has changed over the years, with updates to search engine algorithms and changes in user behaviour, the fundamental principles of SEO remain the same. SEO is still about optimizing your website to rank higher in search engine results pages (SERPs) and attract more potential customers.

Over the years, one of the most significant changes in SEO has been the increased importance of user page experience.

Google has recently announced that it will emphasize page experience as a ranking signal in its search algorithm. Google’s focus on page experience is part of its ongoing efforts to prioritize user satisfaction and ensure that users can find the most relevant and high-quality content in its search results.

By factoring in page experience as a ranking signal, Google encourages website owners to prioritize user experience and provide their visitors with a better overall browsing experience.

Another change in SEO has been the increased importance of high-quality, valuable content. Search engines are now emphasizing content that provides value to users and answers their questions.

Google has recently added “experience” as a new factor in its E-A-T (Expertise, Authoritativeness, and Trustworthiness) guidelines for evaluating a website’s content quality.

According to Google’s updated guidelines, a website’s content should demonstrate “subject matter expertise” and “everyday expertise,” including firsthand experience and practical knowledge in a particular area. So, for example, a medical website should have content written by medical professionals with relevant experience in their fields.

10. Why does SEO take so long?

It’s a great question and one that we’re more than happy to answer. 

First, it’s essential to understand that SEO is a long-term game. Unlike other digital marketing strategies, SEO doesn’t usually yield immediate results. Instead, it takes time to build up your website’s authority and establish yourself as a trusted source of information in your industry. Think of it like building a house – you need a solid foundation before adding all the fancy finishing touches.

Another reason SEO takes time is that search engines constantly update their algorithms. These algorithms determine where your website ranks in search results, so it’s crucial to stay up-to-date with the latest changes and adapt your strategy accordingly. Again, this can take time and effort, but it’s crucial for staying competitive in the ever-changing world of search engine optimization.

Additionally, SEO is not a one-size-fits-all solution. Every website is different, with its own unique set of strengths and weaknesses. Your SEO strategy must be tailored specifically to your website and business goals. It takes time to research and analyze your website’s current performance, identify areas for improvement, and develop a comprehensive plan to address those issues.

Finally, it’s important to remember that SEO is a continuous process. It’s not something you can set and forget – you need to constantly monitor and tweak your strategy based on your website’s performance. This means regularly checking your analytics data, analyzing your competitors’ websites, and staying on top of the latest trends and best practices in SEO.


In conclusion, SEO is an ever-evolving landscape that requires constant adaptation and innovation to stay ahead of the game. As a business owner or marketer, it’s essential to understand SEO fundamentals and stay informed of the latest trends and best practices.

In Singapore, where competition is fierce, investing in a solid SEO strategy to achieve long-term success is especially important. By building quality content, optimizing user experience, and leveraging data to inform your strategy, you can create a strong foundation for your SEO efforts.

Ultimately, SEO is about more than just improving your search engine rankings. It’s about connecting with your target audience and building a solid online presence to help you achieve your business goals. As you navigate the SEO world, remember that success is not just about following a formula or best practice guide but finding your unique voice and approach.

About NEO360 SEO

We are a data-driven Digital Marketing Agency in Singapore that delivers results. We take a 360 approach to achieve SEO results for our clients in Singapore and Australia.

Get a complimentary initial 30-minute consultation from one of our SEO Experts. Our SEO team will respond within one business day or less with the next steps.

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