Building Brand Awareness through Display Advertising
Reach new customers and build positive brand perceptions
wherever they are on the web.
We give you increased results – every time!
Use our expertise to manage your cost-efficient and effective display advertising campaign. We set up your campaign, optimise and test it to keep on making it better.
Target Right Audience
We help you reach the right people through different channels, on both desktop and mobile platforms. You’ll reach a wider audience and create brand awareness.
Improve Your ROI
Get more leads from your display advertising traffic with our proven campaign optimisation & management strategy. You’ll get higher conversion rates and more business in return.
Increase Your Sales
Together, we build your brand loyalty and increase your sales. With 10 years of experience, let us manage your display advertising campaign so you can focus on growing your business.
Display > Awareness
Customers can’t buy from you if they don’t know that you’re out there. DISPLAY ADVERTISING is one of the fastest and easiest ways to let them know.
DISPLAY plays an essential role in building your brand online because it enables you to make sure that you target the Right people at the Right time using the Right channels. This means that your brand will be seen by potential customers on branded sites (National & International), Forums, YouTube and Email platforms (Gmail, Yahoo Mail, Hotmail, etc.) they are most likely to use.
Reaching a Larger Target Market
DISPLAY is also a lot like an army’s preliminary artillery bombardment raid prior to sending in the infantry troops, acting much in the same way Public Relations and traditional media, such as TV and radio, do when creating awareness.
Not only does DISPLAY ensure that your brand will be noticed, but it also increases the chances that potential customers will be more receptive to it. DISPLAY adjusts to your customers’ lifestyles—it can take any size, shape or style, and more importantly, be there when customers are looking.
Display Advertising Channels
Marketing experts agree that “effective frequency” or multiple exposures are necessary for a customer to remember a message. Classical marketing wisdom cites the Rule of 7, which says a customer must be exposed to your message or your brand at least seven times.
DISPLAY is a lot like introducing your brand to customers for the first time, much like a salesman introducing himself to a new person at a networking meeting. If the salesman doesn’t stay in touch, the lead will forget all about him.
Our Process – Get More From Google Ads (Google Display Network)
As a Google Partner agency with certified team members, NEO360 has the know-how to help you get the most out of your DISPLAY Advertising.
1 Define Your Goal
Step 1 is to define your goal. It could be to get leads, enquiries and more. We use an increase over your current conversion rate as a baseline to define success.
2 Design & Build
Step 2 is to design and build your page and banners. We write the copy, design ad banners and implement your campaign. All you need to focus on is managing your new leads.
3 Test & Improve
Step 3 is where the results start to come in. Like anything else, your Google Ads campaign must be audited and maintained regularly to ensure that it remains fully optimised.