Use Google Ads To Drive Discovery And Sales

This gives you a highly effective digital marketing platform for reaching the people who are using Google to look for the solutions you provide.

You can reach potential clients, patients, customers, students, subscribers, readers…to generate more sales in less time for your business, practice, company, university, corporation…in any industry, anywhere in the world.

Google Ads uses a Pay-per-click or PPC model, which means you only pay whenever somebody clicks on your ad. The amount you pay is determined by a bidding system wherein people place bids on the keywords to be used in the ads.

There are many ways to use both Google and Google Ads to reach more of the right people, and we’re here to show you how.

Text ads: Open up more conversion opportunities with the right words.

Google text ads are ads that come out on top of the “organic” or “natural” results of someone’s search—you can tell they’re ads by the “Ad” marker before the URL in them.

The success of these ads hinges on your use of keywords, which make sure your ads come out when people use certain terms, or words or phrases when they use Google to look for something.

It can be a real challenge to write great Google text ads. You only have up to three headlines of 30 characters each, and two descriptions, each of which is 90 characters long (and you have to fit your keywords in there).

When someone searches for your services or products on Google, Dynamic Search Ads pull the relevant content from your website and places this content at the top of the search results, marking it as an “Ad” (just like text ads).

This is different from using keywords (which is how text ads work) to tell Google which ads to show people who use these words to look for your solutions.

With Dynamic Search Ads, Google analyses the content of your webpages to generate headlines and landing pages to serve up to searchers, allowing you to reach more people than you normally would using Google’s search network.

Display Ads: Leverage the widest possible reach on the world wide web.

What better place is there for reaching the most people than the Internet? And because of the lion’s share it commands of the search market, Google is, by the far, the way to reach the most possible people via the Google Display Network or GDN.

Display ads run on GDN come out not just on the millions of websites on the network, but in Gmail, apps, and on YouTube. That means that wherever your target market goes on the Internet, they’ll see your Display ads in these different formats:

Get the most out of the reach that Google gives your ads by having your ads come out on YouTube. You can have a video version of your ad inserted before another video watched by your target market, or have your video come out in the results whenever people search for videos to watch YouTube.

Give your ads a second chance.

It’s a hard truth to swallow, but 96% of the people who visit the website of your business or practice, university or corporation, aren’t going to convert, or take the action you want them to (GrowthBadger).

But not to worry. Google makes it easier for you to remarket, or reach out a second time to that 96% that didn’t convert, to boost their chances of converting—that is, downloading, filling out a form, or making a purchase.

Remarketing Lists for Search Ads or RLSA are made up of people who have visited your website.

Sometimes, a second push is all your website visitors need: remarketing has generated a 30% increase in conversion rates for brands like Intel, and a 1,317% ROI for brands like Zendesk (GrowthBadger).

Google make remarketing easier because all it asks for are a minimum of 100 unique active visitors. Once you have those, you can retarget them for remarketing using Google’s demographics and audience targeting capabilities, as well the keywords and ad placements you’ve already used.