Turn Leads Into Customers. And Customers Into Fans. Automatically.
How to nurture your leads, get them to buy, and keep them coming back with automated, dynamic follow-up systems
With all the time and effort spent on bringing in more traffic and generating more leads, who wouldn’t LOVE to have an army of staff to follow up with every single prospect personally and convert them into buying customers?
Besides, customers appreciate knowing that they are being paid attention to.
In reality, keeping up with every single prospect 1:1 is both impractical and inefficient.
Firstly, it’ll be way too expensive to hire all the staff you need for that level of interaction.
Secondly, not all leads are worth following up with; remember the 80/20 rule – approximately 80% of your business will come from 20% of your customers.
Marketing Automation – It’s almost like … magic
That’s where NEO360 comes in to set up automated, dynamic follow-up systems to do the heavy lifting for you.
Businesses that use marketing automation to nurture prospects see a 451% increase in qualified leads. [Source: Annuitas]
No, we’re not just talking about the standard “Thank you” auto-reply people receive.
Imagine being able to engage each lead based on what action he takes, which product she shows an interest in, and sending just the right info, at the right time. How would that impress your customer?
What if you can filter out red hot, ready-to-deal leads from “window shoppers” before getting your sales team to give them a call? Would that save A LOT of time? Would that boost your conversions?
It’s about MAXIMIZING your marketing dollar
Most people don’t transact on the first exposure of your brand, product or service. If you rely on staff to follow up, there are bound to be leads who will fall through the cracks.
Leads nurtured as part of the lead management process achieved a 47% higher order value when they closed. [Source: Aberdeen]
That’s why setting up customized, dynamic systems that can do the follow up for you 24/7 regardless of time zone is KEY to making sure you get the best return on every marketing dollar spent.
Keep them coming back
When your leads become customers, it doesn’t mean the journey ends. Far from it!
What if we created automated systems for you that could –
- Find out what they liked (or disliked) about the product/service they purchased
- Get them to leave a shining review
- Encourage them to refer friends
- Come back to buy more, upgrade or extend a contract
The possibilities are endless …
Don’t forget … YOU are unique too!
Yes, no two businesses are exactly alike. That’s why at NEO360, we’ll personally craft a unique automation sequence that’s tailored for your business.
This way, we work together to make sure you don’t leave any money on the table.