Boost Customer Insights with NEO360 Social Listening

NEO360 helps you distinguish social signals from noise to empower social data analysis! With social listening, we can help you improve your marketing strategies and brand awareness and set you up for success.

Boost Customer Insights with NEO360 Social Listening

With social listening, we can help you improve your marketing strategies and brand awareness and set you up for success.

Understanding Audience Icon

Understand Audience Interests and Values

Monitoring social data allows brands to spot customer pain points, evaluate feedback on new launches, and identify which topics generate the most interest. The wisdom of crowds can shape product development and creative campaigns.

Competitor Benchmarking Icon

Competitor Benchmarking

Listening to conversations about competitors provides intelligence on their marketing strategies and product perceptions. This allows for evidence-based benchmarking and opportunity identification in the market landscape.

Crisis Reputation Management Icon

Crises and Reputation Management

Listening to conversations about competitors provides intelligence on their marketing strategies and product perceptions. This allows for evidence-based benchmarking and opportunity identification in the market landscape.

What is Social Listening?

Social listening refers to monitoring social media conversations to understand what customers say about a company, product, competitor, or industry. With increasing conversations happening on social platforms, tapping into these allows brands to research markets, identify trends, and respond quickly to feedback. Neglecting it can mean missing key opportunities or customers.

Brand Awareness and Sentiment

  • Track how often your brand is mentioned across social media platforms
  • Analyse the sentiment of brand mentions
  • Uncover brand advocates and influencers
Brand Awareness and Sentiment - Social Listening Service
Brand Awareness and Sentiment - Social Listening Service

Brand Awareness and Sentiment

  • Track how often your brand is mentioned across social media platforms
  • Analyse the sentiment of brand mentions
  • Uncover brand advocates and influencers
Customer Insights  -Social Listening Service

Customer insights

  • Learn about your customers’ needs, wants, and pain points
  • Identify potential customer service issues
  • Get feedback on your marketing campaigns

Competitive intelligence

  • Track what your competitors are doing
  • Identify new market trends
  • Stay ahead of the curve
Competitor Advantage Social Listening Service
Competitor Advantage Social Listening Service

Competitive intelligence

  • Track what your competitors are doing
  • Identify new market trends
  • Stay ahead of the curve
Decision Making Social Listening Icon

Improved Decision-Making

Data-driven insights from social listening can help you make better decisions about your business.

Increase ROI Social Listening Icon

Increased ROI

Social listening can help you improve your marketing campaigns and customer service, leading to increased ROI.

Stronger Brand Relationship Icon

Stronger Brand Relationships

You can build stronger relationships by listening to your customers and responding to their feedback.

Singaporeans are savvy shoppers who rely on social connections, reviews, and recommendations during buying decisions. They have ever-higher expectations of customer service and brand transparency.

Here’s why Businesses Need Social Media Listening:

  • Provide insights for effective social media customer service and engagement.
  • Better understand their target audience’s interests to improve marketing campaigns.
  • Safeguard their brand reputation in a time when social media criticism can spread rapidly.

Implementing Social Media Listening for Your Singapore Business with NEO360

To implement an effective listening strategy, you need to identify the right social platforms and tools for your audience. Additionally, human oversight is crucial for nuanced analysis, and that’s where NEO360 comes in.

With NEO360, we utilize data visualization charts to quickly identify trends and shifts, always considering context. This intuitive interpretation and storytelling approach enhance understanding and inform subsequent tactics.

Define goals and key performance indicators (KPIs)

Define goals and key performance indicators (KPIs).

Select suitable software and create tracking profiles

Select suitable software and create tracking profiles.

Establish monitoring schedules and assign response responsibilities

Establish monitoring schedules and assign response responsibilities.

Analyse the gathered data and formulate action plans

Analyse the gathered data and formulate action plans.

Maintain a continuous cycle of execution, monitoring, analysis, and planning

Maintain a continuous cycle of execution, monitoring, analysis, and planning.

Dozens of paid and free brand listening tools exist. Choosing one that aligns with your business needs and budget can get confusing. We will compare the top options used by Singapore companies on critical parameters so you can determine the fit.

Here are the key factors we consider:

Data Sources Icon

Data Sources

Analytics Abilities Icon

Analytics Abilities

Audience Segmentation Icon

Audience Segmentation

Historical Data Access Icon

Historical Data Access Icon

Ease of Use Icon

Ease of Use Icon

Customer Support Icon

Customer Support

Integrations Icon

Integrations

Saumya Sahi KumarSaumya Sahi Kumar
08:26 27 Sep 23
Neo360 is one of the best if not the very best digital marketing agency in Singapore. If you want creativity in abundance, integrity, dedication, 200% effort and RESULTS, then this the agency is the one for you. They work hand and hand with you to understand your goals and objectives-from there on, you can take a back seat and they will get you to the finish line towards your targets. Right from Shei Wah, their Managing Director and Founder to our account in-charge Sonia, everyone is always available to help you with any query or concern. I do not have more words to praise them. All I can say is that they are like our work family. Highly recommend them👍🏻
Hwee Ching HoHwee Ching Ho
11:40 13 Sep 23
We have worked team at Neo360 for almost 10 years now! And they are creative, professional and very efficient. It’s been a great partnership and we look forward to more great years!
Sivam KumarSivam Kumar
00:59 25 Aug 23
We have nothing but praise for the amazing team at NEO360 for their professional ethics, amazing creativity and concepts. They guided us through this journey in many ways. Shei Wah and Sonia clearly understood the vision & aesthetics for our venture. Thank you for your tireless work!
CT ChuaCT Chua
06:22 20 Apr 23
Neo360 drives value and maximises budget. They have added a whole new dimension of growth to our business through their digital campaigns. Great partner to work with!!!
Janice ChuaJanice Chua
07:38 28 Mar 23
Worked with Neo360 for a year to raise awareness and generate leads for a new product. Shei Wah and team were quick in responding to my enquiries. Despite having to work with a thin project budget, they provided good advice on channel and ad strategy and possible ways to optimize the campaign.
js_loader

To get started, please use the form below, call us at +6569640632, or WhatsApp Us Here.