Maximise Your Online Success With A Comprehensive Web Analytics Audit

2 web analytics experts sitting face to face working on web performance

Author: Shei Wah, TAN

With a solid foundation of over nine years of experience in Singapore’s digital marketing industry, our agency specialises in supporting e-commerce businesses and medical service providers in maximising their online presence.

Our extensive expertise includes conducting over 100 web analytics audits across diverse industries. Our meticulous analysis and insights enable clients to optimise their online strategies, identify areas for improvement, and capitalise on untapped opportunities.

By leveraging our website analytics audit services, we empower businesses to make informed, data-driven decisions that fuel growth and enhance conversion rates.

Why is a Web Analytics Audit Essential?

A web analytics audit comprehensively reviews your website’s tracking setup, ensuring your data collection is accurate and actionable. Having faultless and operational data is crucial for e-commerce businesses, educational institutions, medical service providers, and other businesses, as they rely heavily on data to make informed decisions about marketing strategies, user experience, and overall website performance.

Regular audits allow you to identify and fix issues affecting your data quality and limiting your growth potential.

3 Web Analytics Experts in front of the e-commerce marketing performance

A Real-Life Example: The Power of Web Analytics Audits

Last year, one of our e-commerce business clients was struggling to understand its website performance and how to optimise it. So they decided to perform a web analytics audit. With our help, they gained genuinely eye-opening insights.

During the audit, we discovered that some pages were missing tracking codes, leading to incomplete data. We also found that their goal and event tracking setup was outdated and didn’t align with their business objectives. Moreover, their website had broken links, and their filters weren’t correctly excluding internal traffic, causing skewed data.

By addressing these issues and ensuring seamless integration of 

Universal Analytics or GA3 and Google Analytics 4 (GA4), we provided the client with accurate, actionable data. This empowered them to make data-driven decisions, resulting in improved user experience, increased engagement, and higher conversion rates.

To learn more about our web analytics services, visit our web analytics service page.

Key Components of a Successful Web Analytics Audit

To provide maximum value, a web analytics audit should encompass the following key components:

    • Tracking code implementation: Ensuring that tracking codes are correctly installed on every page of your website allows for complete data collection.
    • Goal and event tracking: Evaluating and updating your goal and event tracking setup to align with your current business objectives provides meaningful insights into your marketing efforts.
    • Filters and segmentation: Reviewing and optimising filters and segmentation to guarantee clean, relevant data that accurately reflect user behaviour.
    • Google Analytics 3 and 4 integrations: Establishing seamless integration of Google Analytics 3 and 4 unlocks the latest features and AI-driven insights for continuous optimisation and growth.

Amplify Your Business Potential With Our Web Analytics Audit Services

Our adept team, proficient in GA3 and GA4, stands ready to deliver bespoke web analytics audits explicitly designed around your unique requirements. We believe in a personalised strategy that delves deep into understanding your pain points, allowing us to offer strategic insights for reaching your business aspirations.

Our audits have been instrumental in propelling a diverse range of businesses to follow their growth milestones, including e-commerce enterprises, educational institutions, and medical service providers. Like the success story we proudly share, where we enabled an e-commerce business to uncover untapped growth potential, we’re committed to optimising your website performance and revealing new avenues of opportunity.

    google analytics ecommerce dashboard sample

    Web Analytics Audit FAQs

    Here are some questions we frequently receive that might answers what’s going through your mind too:

    Q: How often should I conduct a web analytics audit?
    A: We recommend conducting a web analytics audit at least once a year or whenever you make significant changes to your website or business objectives.

    Q: Can I perform a web analytics audit on my own, or do I need professional help?
    A: While it’s possible to perform an audit on your own, enlisting the help of professionals ensures a thorough, accurate, and efficient audit process, ultimately providing more excellent value and insights.

    Q: How long does a web analytics audit take?
    A: The duration of a web analytics audit depends on the size and complexity of your website. Our team will work diligently to provide you with a detailed report and actionable insights as quickly as possible.

        ARE YOU Ready to Optimise Your Website Performance?

        Don’t let inaccurate data hold your business back. Contact Us today to schedule your web analytics audit and maximise your website’s capabilities. Our team’s expertise in Universal Analytics (UA) or GA3 and GA4 and our commitment to delivering high-quality services can be the key to your online success.

        We’ve already helped countless E-commerce businesses, educational institutions and medical service providers, like the one mentioned in our story, improve their website performance and achieve their goals. So don’t miss out on this opportunity to enhance your online presence and boost your bottom line.

        Take the first step towards unlocking your website’s full potential – reach out to our team of experts and schedule your comprehensive web analytics audit today. With our personalised approach, industry-specific insights, and actionable recommendations, you’ll be well on your way to driving growth and maximising conversions for your business.