Web Analytics Services
Smart data for smarter digital marketing campaigns
With our web analytics services, we can help you make your SEO, Google, Meta, TikTok and LinkedIn campaigns more efficient, less costly and a whole lot more profitable.
Web Analytics Services
Smart data for smarter digital marketing campaigns
With our web analytics services, we can help you make your SEO, Google, Meta, TikTok and LinkedIn campaigns more efficient, less costly and a whole lot more profitable.
“Smart Data” means information that actually makes sense¹
At its core, Smart Data is all about using advanced data analytics to gain insights into your customers and deliver a higher return on your marketing investment.
Let us tell you a story to illustrate the power of Smart Data.
Our client’s marketing team struggled to convert leads into sales a few months ago. They had a lot of data on their customers but weren’t sure how to use it to improve their digital marketing campaigns.
That’s when we started experimenting with Smart Data.
First, we analysed their customer data to identify their behaviour and preferences patterns. Next, we used this information to segment our customer base into groups based on their interests and needs. Then, we created targeted Facebook, Instagram and Google Ads campaigns for each segment, using personalised messaging and offers to appeal to their specific interests.
The results were astounding. Our conversion rates increased by 33%, and we saw a 27% boost in our return on investment.*
By using Smart Data to tailor our client’s marketing campaigns to their customer’s needs, we achieved far better results than we could have with a one-size-fits-all approach.
¹ Wired Article, Big data, fast data, smart data.
*January 1 – May 2023 Data vs Previous period, E-commerce Online Retail Store Data
Our Web Analytics Services
We provide custom web analytics solutions that optimise SEO, Google, Meta, TikTok, and LinkedIn campaigns, boosting efficiency, cutting costs, and increasing profitability.
Audit & Discovery
Accurate data = Meaningful insights
- Web Analytics Tracking Audit
- Lead & E-commerce Digital Marketing Report & Reviews
We understand the importance of clean and accurate data in making informed decisions. With accurate data, businesses gain valuable insights, make data-driven decisions, and optimise digital marketing performance.
Audit & Discovery
Accurate data = Meaningful insights
- Web Analytics Tracking Audit
- Lead & E-commerce Digital Marketing Report & Reviews
We understand the importance of clean and accurate data in making informed decisions. With accurate data, businesses gain valuable insights, make data-driven decisions, and optimise digital marketing performance.
Pre-Campaign Launch
Ensuring accurate data from day one
- Google Analytics 4 Set Up
- Google Tag Manager Set Up
- Meta Pixel and Conversion API Set Up
- Google Ads Conversion Tracking
- TikTok Pixel & LinkedIn Tags Set Up
- Enhanced E-commerce Tracking
- Advanced Event Tracking
Optimise
Turning marketing data into smart data
- Conversion Rate Optimisation
- Marketing Attribution
- Audience Segmentation
- Heatmaps
- Funnel Analysis
- A/B Testing
Optimise
Turning marketing data into smart data
- Conversion Rate Optimisation
- Marketing Attribution
- Audience Segmentation
- Heatmaps
- Funnel Analysis
- A/B Testing
Manage
Transform your data into actionable insights
- Dashboards and Reporting
- Web Tracking Audit (Quarter Review)
With our expertise in digital marketing dashboard and reporting, we can help you save time and achieve your marketing goals through data-driven decision making.
Partner with us for effective web analytics solutions on leading e-commerce and lead generation Content Management System (CMS) platforms. Our team will closely collaborate with you to set up and configure website analytics tailored to your CMS requirements.
What Success Looks Like
9+ years of experience serving ecommerce, education, and medical clients with tailored solutions that exceed expectations.
Understand Customer Behaviour and Increase Sales
Our website analytics solutions provide valuable insights into customer behaviour, revenue trends, and other critical metrics.
Generate Qualified Leads for your Hospitals and Clinics
We help you generate qualified leads for your hospitals and clinics by identifying patterns and trends in your website and social media visitors.
Reach More Students with Effective Content Marketing
Reach a broader range of students and boost enrolment by optimising content and creating targeted marketing campaigns.
Our Featured Clients
Here are some of our satisfied web analytics clients.
Lee Kuan Yew School of Public Policy
Nature’s Farm
Expat Dental
W.Atelier