Web Analytics
Services

Smart data for smarter digital marketing campaigns

With our web analytics services, we can help you make your SEO, SEM, Google, Meta, TikTok and LinkedIn campaigns more efficient, less costly and a whole lot more profitable.

Digital Marketing Team Discussing Website Analytics Report

“Smart Data” means information that actually makes sense¹

At its core, Smart Data is all about using advanced data analytics to gain insights into your customers and deliver a higher return on your marketing investment.

Let us tell you a story to illustrate the power of Smart Data.

Our client’s marketing team struggled to convert leads into sales a few months ago. They had a lot of data on their customers but weren’t sure how to use it to improve their digital marketing campaigns.

That’s when we started experimenting with Smart Data.

First, we analysed their customer data to identify their behaviour and preferences patterns. Next, we used this information to segment our customer base into groups based on their interests and needs. Then, we created targeted Facebook, Instagram and Google Ads campaigns for each segment, using personalised messaging and offers to appeal to their specific interests.

The results were astounding. Our conversion rates increased by 33%, and we saw a 27% boost in our return on investment.*

By using Smart Data to tailor our client’s marketing campaigns to their customer’s needs, we achieved far better results than we could have with a one-size-fits-all approach.

¹ Wired Article, Big data, fast data, smart data.

*January 1 – May 2023 Data vs Previous period, E-commerce Online Retail Store Data

Smart Data for Smarter Digital Marketing Campaigns

Our Web Analytics Services

We provide custom web analytics solutions that optimise SEO, Google, Meta, TikTok, and LinkedIn campaigns, boosting efficiency, cutting costs, and increasing profitability.

Audit & Discovery

Accurate data = Meaningful insights

We understand the importance of clean and accurate data in making informed decisions. With accurate data, businesses gain valuable insights, make data-driven decisions, and optimise digital marketing performance.

Website Analytics Audit and Tracking Audit
Website Analytics Audit and Tracking Audit

Audit & Discovery

Accurate data = Meaningful insights

  • Web Analytics Tracking Audit 
  • Lead & E-commerce Digital Marketing Report & Reviews

We understand the importance of clean and accurate data in making informed decisions. With accurate data, businesses gain valuable insights, make data-driven decisions, and optimise digital marketing performance.

Website Analytics Launch & Set Up

Pre-Campaign Launch

Ensuring accurate data from day one

  • Google Analytics 4 Set Up
  • Google Tag Manager Set Up
  • Meta Pixel and Conversion API Set Up
  • Google Ads Conversion Tracking
  • TikTok Pixel & LinkedIn Tags Set Up
  • Enhanced E-commerce Tracking
  • Advanced Event Tracking

Optimise

Turning marketing data into smart data

  • Conversion Rate Optimisation
  • Marketing Attribution 
  • Audience Segmentation
  • Heatmaps
  • Funnel Analysis
  • A/B Testing
Website Analytics Optimise Services
Website Analytics Optimise Services

Optimise

Turning marketing data into smart data

  • Conversion Rate Optimisation
  • Marketing Attribution 
  • Audience Segmentation
  • Heatmaps
  • Funnel Analysis
  • A/B Testing
Website Analytics Optimise & Management

Manage

Transform your data into actionable insights

  • Dashboards and Reporting
  • Web Tracking Audit (Quarter Review)

With our expertise in digital marketing dashboard and reporting, we can help you save time and achieve your marketing goals through data-driven decision making.

Custom Analytics Implementation

Partner with us for effective web analytics solutions on leading e-commerce and lead generation Content Management System (CMS) platforms. Our team will closely collaborate with you to set up and configure website analytics tailored to your CMS requirements.

Shopify Logo - Website Analytics Solutions
WordPress Logo - Website Analytics Solutions
WooCommerce Logo - Website Analytics Solutions
Squarespace Logo - Website Analytics Solutions
Shopcada Logo - Website Analytics Solutions
Instapage Logo - Website Analytics Solutions
Magento Logo - Website Analytics Solutions

What Success Looks Like

9+ years of experience serving ecommerce, education, and medical clients with tailored solutions that exceed expectations.

E-Commerce Sales Report Sample

Understand Customer Behaviour and Increase Sales

Our website analytics solutions provide valuable insights into customer behaviour, revenue trends, and other critical metrics. 

Medical Clinic Social Media Report Sample

Generate Qualified Leads for your Hospitals and Clinics

We help you generate qualified leads for your hospitals and clinics by identifying patterns and trends in your website and social media visitors. 

Higher Education Digital Marketing Sample Website Analytics Report

Reach More Students with Effective Content Marketing

Reach a broader range of students and boost enrolment by optimising content and creating targeted marketing campaigns.

Our Featured Clients

Here are some of our satisfied web analytics clients.

Lee Kuan Yew School of Public Policy Logo - Website Analytics Client

Lee Kuan Yew School of Public Policy

Nature's Farm - Health Supplements Company Singapore - NEO360 Client

Nature’s Farm

Expat Dental Logo - Website Analytic Clients

Expat Dental

W.Atelier - Furniture Company Singapore - NEO360 Client

W.Atelier

Saumya Sahi KumarSaumya Sahi Kumar
08:26 27 Sep 23
Neo360 is one of the best if not the very best digital marketing agency in Singapore. If you want creativity in abundance, integrity, dedication, 200% effort and RESULTS, then this the agency is the one for you. They work hand and hand with you to understand your goals and objectives-from there on, you can take a back seat and they will get you to the finish line towards your targets. Right from Shei Wah, their Managing Director and Founder to our account in-charge Sonia, everyone is always available to help you with any query or concern. I do not have more words to praise them. All I can say is that they are like our work family. Highly recommend them👍🏻
Hwee Ching HoHwee Ching Ho
11:40 13 Sep 23
We have worked team at Neo360 for almost 10 years now! And they are creative, professional and very efficient. It’s been a great partnership and we look forward to more great years!
Sivam KumarSivam Kumar
00:59 25 Aug 23
We have nothing but praise for the amazing team at NEO360 for their professional ethics, amazing creativity and concepts. They guided us through this journey in many ways. Shei Wah and Sonia clearly understood the vision & aesthetics for our venture. Thank you for your tireless work!
CT ChuaCT Chua
06:22 20 Apr 23
Neo360 drives value and maximises budget. They have added a whole new dimension of growth to our business through their digital campaigns. Great partner to work with!!!
Janice ChuaJanice Chua
07:38 28 Mar 23
Worked with Neo360 for a year to raise awareness and generate leads for a new product. Shei Wah and team were quick in responding to my enquiries. Despite having to work with a thin project budget, they provided good advice on channel and ad strategy and possible ways to optimize the campaign.
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