At its core, Smart Data is all about using advanced data analytics to gain insights into your customers and deliver a higher return on your marketing investment.

Let us tell you a story to illustrate the power of Smart Data.

Our client’s marketing team struggled to convert leads into sales a few months ago. They had a lot of data on their customers but weren’t sure how to use it to improve their digital marketing campaigns.

That’s when we started experimenting with Smart Data.

First, we analysed their customer data to identify their behaviour and preferences patterns. Next, we used this information to segment our customer base into groups based on their interests and needs. Then, we created targeted Facebook, Instagram and Google Ads campaigns for each segment, using personalised messaging and offers to appeal to their specific interests.

The results were astounding. Our conversion rates increased by 50%, and we saw a 30% boost in our return on investment.

By using Smart Data to tailor our client’s marketing campaigns to their customer’s needs, we achieved far better results than we could have with a one-size-fits-all approach.

¹ Wired Article, Big data, fast data, smart data.